US Squash Launches First-Ever National Squash57 Growth Campaign

 

US Squash today announced the launch of its first national Squash57 growth campaign, introducing an exciting and welcoming way for new players to discover squash—and for former players to return to the court. Squash57 delivers the same clever tactics, long rallies, and full-body workout people love about squash, while offering a fun, sustainable pathway for lifelong play. Whether you’re a beginner, a racquet-sport enthusiast, or a longtime squash fan, Squash57 invites everyone to be part of the community.

Launched under the slogan “Squash57 – Play squash. Your way.”, the campaign highlights Squash57 as an inclusive and accessible way to experience the sport. Played on a traditional squash court with a larger ball and shorter racquet, Squash57 creates longer rallies, a gentler learning curve, and an inviting entry point for beginners, returners, and players from tennis, pickleball, and padel.

“Squash57 gives us a powerful gateway to bring more people into the squash community,” said Linda Elriani, Senior Director of Professional Development and Programming at US Squash. “It is fun, accessible, social, and ideal for lifelong play. With the Olympics on the horizon and the Pan American Squash57 Championships coming to Philadelphia in 2026, this is the perfect moment to build national momentum.”

Squash57 truly is for everyone. From first-time players and those returning after time away, to individuals seeking a more comfortable way to stay active or experienced players looking for competitive rallies across mixed abilities, Squash57 meets players where they are. The format also shines in doubles, where teamwork, communication, and plenty of laughter make for an especially social and enjoyable experience. Across all settings, Squash57 brings people together through movement, fun, and connection.

The campaign will also introduce the inaugural Squash57 Festival Series, welcoming players of all abilities and ratings. Four events across the country will culminate in the Squash57 Pan American Championships at the Arlen Specter US Squash Center.

Beginning in January 2026, US Squash will roll out monthly Squash57 themes—from What Is Squash57? and For Racquet Sport Lovers to Masters & Lifelong Players. These themes will be supported by national storytelling, social media activations, and expanded coach education.

To support access and participation, US Squash will provide clubs and coaches with links to affordable starter equipment, along with posters and flyers to share within their communities. Coach education will include a free online Squash57 certification for Coach Pass holders, and clubs nationwide will be invited to showcase their programs through a national spotlight series.

“This campaign is a key growth initiative as squash builds toward its Olympic debut,” said Kim Clearkin, Chief Programs Officer at US Squash. “With squash heading to the LA28 Olympic Games, there has never been a better time for people across the country to try our thrilling sport.”

For more information, resources, and updates, visit ussquash.org/squash57.