Squash57

US Squash has launched its first-ever national Squash57 growth campaign ahead of the LA28 Olympic Games, inviting new players and welcoming former players back to the court through a fun, inclusive, and accessible way to experience squash. Built around the slogan “PLAY SQUASH. YOUR WAY!”, Squash57 delivers the clever tactics, long rallies, and full-body workout squash is known for, while offering an easier entry point with a larger ball and shorter racquet that create a gentler learning curve and more social play. Designed for beginners, racquet-sport enthusiasts, lifelong players, and everyone in between, the campaign will roll out nationwide through storytelling, social activations, coach education, club resources, and a new Squash57 Festival Series culminating in the 2026 Pan American Championships—building excitement, community, and momentum as squash looks toward its Olympic debut.